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Math changes? Well, maybe not the underlying basics of mathematics, but the formulas we use to help us understand the world around us sure does. We are seeing this now in our AR lives as it is clear that in some markets such as IT services that the basic mathematical ratios that help AR Pros to manage and staff AR efforts is changing.
A recent client discussion about the number of “analysts” that are actually not-much-more than report publishers has led us to examine the key ramifications of this rapidly growing phenomenon.
Position: Senior Manager, Industry Analyst Relations (based in London, UK)
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