Math changes? Well, maybe not the underlying basics of mathematics, but the formulas we use to help us understand the world around us sure does.
We are seeing this now in our AR lives as it is clear that in some markets such as IT services that the basic mathematical ratios that help AR Pros to manage and staff AR efforts is changing.
A recent client discussion about the number of “analysts” that are actually not-much-more than report publishers has led us to examine the key ramifications of this rapidly growing phenomenon.
How does your AR program and your offerings stack up with your competitors? Your peers? The best? Great questions.
For over 10 years, we here at KCG have conducted Syndicated Analyst Perception Audits (SAPAs) to find out, from the horse’s mouth, so to speak, not only whom they think does the best job at AR (and who they are likely to shortlist), but also why they think they are the best.
As a follow-on to the article on what a difference a good sales rep can make in the last edition, here is an excellent example of just what a good sales rep can do for you.
I have been working with a client on a their annual analyst firm contracts. As usual, their Gartner contract is the lions-share of their Analyst Firm (and AR program) budget and is correspondingly, one of the most scrutinized aspects of their program.
As AR makes something of a comeback in 2013, we are fielding a number of inquiries about the potential ways of sharing the function with a third party. We’ve identified the five levels at which this can be done and any major risks, potential abatements and downsides of each “level”.